Alongside building a portfolio of BTL, HMO and Serviced Accommodation, Jo has a professional background in database marketing.

 

Jo spent the last 6 years providing insight and marketing services in the property sector at Flex Property Lead Generation.  From here she built a national picture of the UK property investing market and provided consultancy and marketing services to investors wanting to make better investment decisions.

She first cut her teeth in data driven decision making at Comic Relief. Whilst here she found patterns of behaviour and fundraising opportunities that created a 100% uplift in fundraising and eventually raised £50 million over the time she was there. 

  

  

Author of Property Truth or Dare and co-founder of Ultimate Property Dashboard, John has been active in property for many years and has multiple portfolios including HMOs, Single Lets and Commercial Property.

 

John is an experienced insights and research expert who has immersed himself in the creation of insights and research in property, distilling complex insight into actionable strategies to his large community of followers.

John learned his trade in the retail industry in the early 2000s, working in procurement and then in data and insights for the food and drink sector. He led vision and brand strategy tactics using insights for multinational brands and worked all over the world to bring insights to bear with great success.

  

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